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08 JULY 2013
> India's accession to the Madrid Protocol becomes effective.
India Joining the Madrid Protocol as a Member CountryAccording to WIPO Director General Francis Gurry, India's accession to the Madrid system is a major milestone in bringing us closer to transforming the Madrid System into a system with truly global reach." India's accession follows after
Mexico officially joined on 13 February 2013.Representing the 14th country of the G-20 economies to join the Madrid Protocol, India's Minister for Commerce and Industry Anand Sharma says that the accession will provide an opportunity for Indian companies, which are increasing their global footprint, to register trademarks in member countries of the Protocol through a single application, while also allowing foreign companies a similar dispensation.
Per the
WIPO press release on 8 April 2013:
"The Madrid system is equally attractive to large businesses as well as small and medium-sized enterprises, which are the largest users of the system. In the midst of current global economic conditions, the Madrid system has shown signs of strength, evidence of its advantages in protecting trademarks internationally. 2012 saw the highest number of international trademark applications ever filed under the Madrid system, with 44,018 applications, or a 4.1 % increase compared to 2011. Furthermore, a record number of 41,954 international registrations were recorded...
Trademarks are a key component of any successful business marketing strategy as they allow companies to identify, promote and license their goods or services in the marketplace and to distinguish them from those of their competitors, and cement customer loyalty. A trademark symbolizes the promise of a quality product and in today's global and increasingly electronic marketplace, a trademark is often the only way for customers to identify a company's products and services. Trademark protection hinders moves to free ride on the goodwill of a company by using similar distinctive signs to market inferior or similar products or services. Loss, dilution or infringement of a high-value trademark could prove devastating to a business."
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