"At a time when budgets remain tight, a crucial question to ask is whether you are getting true value for money from your suppliers," said Trevor
Little, editor of World Trademark Review. "An equally important consideration is whether you are getting what you actually need, rather than what
suppliers think you need or find easiest to supply."
The survey revealed that customer service and ongoing support continued to lead in top factors, along with value. "We know that we are only as good as
our last search, our last watch notice. Ensuring that we identify relevant risks quickly for our customers without surrounding those risks with a lot
of noise that distracts them is our job #1," said Tobias Hartmann, General Manager of Corsearch. "We invest heavily in training and educating our
analysts, as well as our sales and service team members, so that we can provide best-in-class service. We specifically have developed unique tools for
our search and watch analysts to maximize discovery; and listen and respond to our client's specific needs and preferences."
Equally important are the tools and services that maximize usability of that content. "It's paramount that we maximize both the targeted nature of our
reports and the utility of the tools in which they are delivered," said Steve Stolfi, Vice President of Sales & Strategic Partnerships. "Our tools
allow clients to dig as deep as they want and convert their analysis into their own output for their internal and external clients."
The focus on highly targeted research, time-saving tools, and unparalleled service is one that has been shared within Corsearch's expanding global
business. Corsearch's trademark coverage has now surpassed 150 jurisdictions worldwide, providing a unique combination of breadth and innovative
solutions. Across all of its services, Corsearch drives its goals to assist clients in improving their review time, reduce internal costs, and
eliminate the need for duplicative services.
The World Trademark Review
is the world's only independent multimedia publication dedicated
exclusively to reporting on trademark issues for in-house and private practitioners internationally. The complete Global Trademark Survey
was published in the February/March 2015 issue as part of
the 53rd edition of World Trademark Review