Two industry thought leaders from Wolters Kluwer’s Corsearch were interviewed by WIPR World Intellectual Property Review about the ground-breaking Corsearch FOCUS™ approach to trademark research review that was introduced at the 2016 Annual Meeting of the International Trademark Association (INTA) in May. Corsearch FOCUS is an innovative new online methodology of reviewing research results through an interactive radar, with reported marks plotted to assist in determining availability and risk, based on both similarity or relevance scoring. It gives trademark professionals the power to make critical clearance decisions and to stand out.
Steve Anderson, Director of Product Management for Trademark Solutions, and Stephen Stolfi, Vice President of Global Sales & Strategic Partnerships, were interviewed about the patent-pending approach that took the Annual Meeting by storm this year, with hundreds of practitioners already actively using the functionality to improve their workflows. Anderson, a longtime practitioner who led the development of the approach after hundreds, even thousands of discussions with and observations of practitioners across the globe as they conducted their work, pointed out that not only does the functionality empower practitioners with more thoroughness and speed, but it even adds a sense of fun a process long hindered by the escalating volumes of data required for evaluating mark availability.
Stolfi agreed, pointing out that it continues Corsearch’s longtime leadership in innovation in trademark research. Corsearch had been the first research provider to develop interactive search review, the first to index ownership of marks, the first to search domain names, the first to deliver watch notices digitally. The development of Corsearch FOCUS is the next step in the evolution of research review, really “[revolutionizing] the way trademarks are reviewed and analyzed.”
For the full text of the article, “Corsearch: Time to revolutionise trademark research again,” WIPR World Intellectual Property Review (May/June 2016), published by Newton Media Ltd, click here.
To download a PDF of the article, click here.