Wolters Kluwer’s Corsearch Launches Corsearch FOCUS™ Revolutionary solution empowers trademark practitioners with an interactive experience to quickly identify and resolve trademark conflicts
Wolters Kluwer’s Corsearch, the leading provider of innovative reliable solutions to protect brands and trademarks, today announced the launch of Corsearch FOCUS™. The solution is a first of its kind trademark research tool that provides practitioners with an interactive visual map of trademark research results. In doing so, Corsearch FOCUS enables them to quickly and easily grasp the relationship between their marks and any potential conflicts.
Using similarity and relevancy metrics, Corsearch FOCUS graphically plots potential conflicts around the trademark being researched, with detailed record information just a click away. Phonetic and appearance-based similarity is driven by presentation and prefix- and suffix-bias, while relevancy is determined based on additional factors, such as classes and goods and services of the marks cited. Corsearch FOCUS helps practitioners easily find all of the information they need to fully evaluate potential risks.
As such, Corsearch FOCUS will help trademark practioners take an unprecedented approach to the research process according to Tobias Hartmann, general manager of Corsearch.
“Corsearch has a history of revolutionizing research workflows, having led the industry to making interactive search review an industry requirement,” noted Hartmann. “Now, we are focusing on helping practitioners stand out to their clients and even have some fun with a much more dynamic approach to reviewing searches.”
“Everything Corsearch does is based on the hundreds, even thousands of discussions and observations conducted with practitioners about their day-to-day work,” adds Andrew L. Popper, vice president of Global Marketing & Market Planning at Corsearch. “Corsearch FOCUS is based on the analysis that practitioners do every day, but now we’ve removed the manual effort so that they can spend their valuable time actually analyzing risk. As a result, Corsearch reinforces the trademark practitioner by offering greater control and more effective tools for evaluating risk and avoiding litigation.”
Corsearch FOCUS can be used in conjunction with all of Corsearch’s other industry-leading tools to investigate owners, mark use, legal history of the mark, and more.
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Wolters Kluwer’s Corsearch Launches Mobile App Vigilance Company Forms Strategic Alliance with AppDetex to Deliver Mobile App Monitoring Service
Wolters Kluwer today announced that Corsearch digital brand solutions has launched a new mobile brand protection service, Corsearch Mobile App Vigilance, through a strategic alliance with AppDetex. The mobile app, powered by AppDetex data and technology, enables brand holders and trademark owners to protect their valuable intellectual property assets in the mobile app space.
With over four million apps in the major domestic mobile app stores, downloads have become the new currency. Rogue mobile app publishers are now leveraging well-known trademarked logos and names to lure users to download and install their apps. Corsearch Mobile App Vigilance provides brand holders with an end-to-end solution to help prevent this, with functionality that includes discovery, monitoring, enforcement and forensic analysis of mobile apps.
“The mobile app space today is considered to be the new Wild West,” says Tobi Hartmann, general manager of Corsearch. “Brand holders are being confronted with a myriad of intellectual property threats, including trademark and copyright infringement, false association, copycat apps, piracy and phishing. Our trademark community is increasingly aware of this and looking to Corsearch to empower them with actionable data to help them resolve it.”
According to Faisal Shah, chief executive officer at AppDetex, publishers are becoming more sophisticated in their tactics. Simply removing an app from one store is not enough, he said. That publisher might move the offending app to another store or make a slight modification and publish that app to the store again.
“AppDetex is excited to build on our relationship with Wolters Kluwer and add our mobile app monitoring and management solution to its Digital Brand Management product offerings,” said Shah. “At the end of the day, this alliance is about providing brand holders with the necessary tools to protect their most valuable assets in the mobile app space. Having a robust solution, like Corserach Mobile App Vigilance, that tracks the same publishers and apps is key to an effective mobile app monitoring strategy.”
Key features of the Corsearch Mobile App Vigilance solution include advanced search and discovery functions, logo and image detection, app and publisher tracking, automatic brand monitoring and prioritization filters, sophisticated case and matter management and bulk enforcement features.
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