You now have access to Corsearch FOCUS technology on your Corsearch Screening account. This interactive visual methodology allows you to instantly see all of the potential obstacles based on how similar and how relevant they are to the trademark you searched.
Depending on the target you set, each potential obstacle is scored based on Corsearch's sophisticated algorithms.
The higher the score, the closer the obstacle to your mark, the more conceptual risk the mark poses to clearance.
You can toggle between two different radars for Similarity and Relevancy analysis:
"Similarity" is determined by a phonetic and visual prefix versus suffice bias on the horizontal axis and based on the length of the obstacle as compared to the searched mark for the vertical axis.
"Relevancy" is determined by Similarity combined with status of the mark, international class, and overlapping goods & services.
Obstacle size represents the number of instances that particular mark appears in the search.
Each score can be easily adjusted manually based on the user's analysis of the specific obstacle.
Review of each obstacle is tracked for efficient analysis.
Set FOCUS Target
To use the functionality, just start by selecting the "Set FOCUS Target" button.